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If it is time to start drafting your annual report, Esusu’s social impact data can help you tell a clearer and more measurable story about renter financial outcomes. Esusu’s Social Impact Reporting is designed to support annual reports, investor letters, GRESB submissions, and other ESG disclosures, making it easier to connect renter financial health to broader portfolio and business goals.
Start by defining the goal behind the data
The strongest annual reports do more than list numbers. They show how those numbers support a larger social impact strategy. Esusu’s platform is especially useful when the goal is tied to renter financial health, financial inclusion, housing stability, or equitable access to opportunity.
This is where annual reporting becomes more powerful. Instead of presenting rent reporting as a standalone benefit, it can be framed as part of a larger strategy to strengthen resident financial outcomes and expand access to the financial system.
Pretium’s 2023 annual report is a good example of this approach. It highlighted how Progress Residential used Esusu’s Rent Reporting to support the broader goal of promoting equitable participation in financial-services markets. Other partners, including Kayne Anderson and Elme, used their work with Esusu to reinf orce larger goals around resident engagement and financial inclusion.
Use credit metrics to show measurable resident impact
Credit establishment and credit improvement are some of the clearest social impact metrics available through Esusu. These numbers help show not just that a program exists, but that it is producing visible financial outcomes for residents.
Examples of useful annual report metrics include:
- Number of credit scores established;
- New average portfolio credit score;
- Percent of renters who have built prime credit scores;
- New car and student loans unlocked;
- And mortgages established through improved access to credit.
Several Esusu customers have already used these kinds of metrics effectively. JBG Smith used Esusu data to show that more than 2,000 residents established or improved their credit. Camden highlighted nearly 1,600 residents establishing credit since 2020. Stoneweg visualized changes in resident credit tiers, including growth in the “good” and “excellent” ranges.
These kinds of examples work especially well in annual reports because they make the social impact section feel concrete rather than abstract.
Highlight housing stability through rent relief data
Annual reports can also benefit from showing how renter support extends beyond credit building. Housing stability is a meaningful part of social impact reporting, especially during periods of financial hardship, and Esusu’s reporting framework continues to include rent relief deployed as a core metric.
Esusu’s Rent Relief program, offered in partnership with Stable Home Fund, is designed to help eligible renters catch up on past-due rent, avoid eviction, and regain financial stability. That makes rent relief data particularly useful when the goal of the report is to show how a property or portfolio supports residents in moments of financial stress, not just over the long term.
Stoneweg US offers a useful example here as well. Its reporting showed how rent relief support helped 25 families facing financial hardship remain housed and stay part of their communities.
Turn data into a stronger social impact story
The most effective annual reports use Esusu data to connect three things:
- The goal
What the organization is trying to improve, such as financial inclusion, resident engagement, or housing stability; - The action
How the organization used Esusu, whether through Rent Reporting, Rent Relief, or broader renter support tools; - The outcome
The measurable impact on residents, such as credit establishment, credit improvement, or rent relief deployed.
That structure makes it easier for investors, boards, and stakeholders to understand why the data matters and how it ties back to the organization’s broader mission.
Conclusion
If you want to strengthen the “S” in your ESG strategy, Esusu’s social impact metrics offer a practical way to measure and communicate renter outcomes. Credit establishment, credit improvement, rent relief deployed, and downstream outcomes like new loans or mortgages can all help make an annual report more credible, more dynamic, and more useful to stakeholders.
For Esusu customers, the next step is simple: work with your account manager to identify the metrics that best match your organization’s social impact goals and use them to build a stronger annual report narrative.